Arinna is an Ahmedabad based pharmaceutical company focused on marketing generic formulations in Central Nervous Systems (CNS) therapeutic segment. It was promoted in January 2014 by Vivek Seth, who was instrumental in building the CNS segment at Intas Pharma from ₹ 200 mn sales in 2001 to ₹ 6,000 mn in 2013. Arinna has pan-India presence with ~300 marketing personnel promoting company’s own branded generic products.