• N. Ranga Rao & Sons Private Limited

  • Year of Investment

    April, 2018

  • Sector


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Established in 1948, NRRS is part of NR Group, a Mysuru based family business conglomerate. NRRS is the largest Agarbathi company in India and has maintained its leadership position in the category for several decades. Product offerings include all kinds of Agarbathies (incense sticks, dhoops, sambranis, etc.), lifestyle and functional air-care products (vaporizers, aromatic candles, room fresheners, car fresheners, bathroom fresheners, etc.) and puja products (oil, kumkum, chandan, etc). The products are marketed under different brands such as Cycle Pure Agarbathies, Om Shanthi (Puja Products), Lia (Agarbathies, room fresheners and car fresheners), Stop-O (Odour fighters) and IRIS (Lifestyle home fragrances). The Company has a strong pan-India sales and distribution, with a network reaching close to 1.5 million retail outlets.